Mubadala in partnership with Electric Films won a prestigious Gold Dolphin at the Cannes Corporate Media & TV Awards. ‘A Fighting Chance: A Tale of Perseverance’, chronicles a life-changing journey of 30 young athletes and four of their volunteer coaches from the favelas of Rio de Janeiro to the spotlights of the prestigious Abu Dhabi World Pro Jujitsu Championship.
Their participation was made possible through the collaboration of many Mubadala organizations. In the true spirit of partnership and inspiration, which are two of our corporate values, we brought together different parts of our business and external parties to support the team as they demonstrated their determination and resilience in overcoming adversity and the stigma associated with the environment where they live.
Mubadala Foundation, our philanthropic and CSR arm, supported the athletes to travel to Abu Dhabi and compete at the Championship. On its part, our wholly-owned asset management subsidiary Mubadala Capital, stepped in to provide a long-term social project sponsorship, which is ongoing working with the Brazil Foundation, to lay the groundwork for the Maré Top Team including getting them officially registered, planning for their growth, and outlining a business strategy for long-term sustainability.
The impact of the Team rippled out into their community in profoundly positive ways. Their remarkable journey served as a source of inspiration and hope, igniting a sense of possibility among the youth and residents of the country.
The success of these young athletes acted as a powerful catalyst and motivator for other kids growing up in similar challenging circumstances where crime, drugs, violence and even death are an everyday occurrence. They became local heroes, demonstrating that dreams could be achieved through hard work, determination, and resilience.
The community witnessed tangible benefits as well. Their involvement in supporting local businesses strengthened the local economy, creating a positive economic impact within the favelas. Furthermore, the cultural events they attended together promoted community bonding and a shared sense of joy and pride that their youth can be the generation that makes a tangible change with our help.
